More than play, a future in every box

Blix originates in India , where the brand was born from the belief that children learn best by building, discovering, and experimenting themselves. What started as an innovative STEM education concept grew into an international brand with an impact on education.

Today, that mission continues in Europe , starting from the Benelux. With the establishment of Blix Education – Benelux, the team led by Arshad Hussain is building Blix's European market entry. Together with a driven team, we are working on setting up a strong distribution network for education and retail, in close collaboration with schools, partners, and distributors.

This is how we bring the Blix vision from India to Europe — with one goal: to give children the chance to build their future .

Our mission

At Blix Education – Benelux, we believe that entrepreneurship must go hand in hand with positive impact. That is why we incorporate social and societal responsibility into our choices, collaborate transparently with partners, and strive to contribute responsibly to the education, development, and future of children. Additionally, we actively support educational workshops in disadvantaged neighborhoods, ensuring that children and schools with limited resources also gain access to high-quality STEM education.